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Saturday, August 28, 2010

Is The Game Market Losing Sales?

Despite the fragile state of the world's economy. One industry stood above the rest and didn't seem to take a hit. That market was video games. Video game companies actually have some reports of higher profits than usual in the 2008/2009 time period when the recession hit hard. However, nowadays games are just not holding their value. Usually when a new game comes out and is actually popular and marketed The high price tag remains for a good year or so (depending on the title). However, many games are now going down in price in just a few mere months, some even weeks. I noticed at the local Future Shop that they are advertising games such as Red Dead Redemption, which is awesome and has held it's value quite well, but the fact that their advertising a game that came out in May hints at the fact that the inventory is just not moving. Another hint that the gaming market is starting to fail is the fact that you can pick up a 'special' preorder edition for most games months after they hit the shelves. These limited editions are typically not made after launch day and are intended for people who pre-order the game only. However, as there are less and less pre-orders more and more pre-order special editions are hitting the store shelves and most of them aren't selling, or maybe the stores try to hold them back, it's unknown to the public. Overall, there are several hints that the gaming market is starting to take a hit from the recession and despite the fact that game developers seem to non-stop pump out games. More and more gamers are selecting a few titles and then playing them to the full extent instead of the prior "buy every game known to man" in which most gamer indulged.